Fascinated by ski culture and the après-ski drinks that come with it, I decided to design a scarf around this theme. I used letterforms inspired by existing beer logos to create new typographic shapes. The yellow and white color palette references the color of beer and its foamy head, while a bold red accent adds contrast and highlights specific letterforms. The scarf serves as a playful promotional item celebrating the joy and sociability of apres-ski culture. 

Instead of promoting an actual sport with my soccer scarf, I promote the act of daydrinking.

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